Jen Park

Jen Park is an Assistant Professor at The University of British Columbia, Sauder School of Business, within the Marketing and Behavioural Science Division. Her research interests include Judgment and Decision-Making, Framing & Context Effects, Digital Interfaces & Information Processing, and Prosocial & Pro-environmental Behavior. She has published in the Journal of Consumer Psychology, including the paper "Subjective Age and the Greater Good" co-authored with Szu‐chi Huang, Bella Rozenkrants, and Daniella Kupor. Her work explores how individuals make decisions and how digital interfaces influence behavior. She teaches Consumer Judgment and Decision Making at the BCom level.

Jen H. Park is an Assistant Professor of Marketing at the University of British Columbia, specializing in Consumer Behavior, Judgment & Decision Making, Context Effects, Sustainability, and Social Media. Her research explores how contextual factors influence consumer decisions and ethical judgments, with a focus on sustainability and digital interactions. Park's work investigates phenomena such as subjective age and the impact of rejected options on purchasing behavior, shedding light on the psychological mechanisms underlying consumer choices. Her research contributes to understanding how social media and environmental concerns shape consumer attitudes and actions.