Deepak Sirwani

Deepak Sirwani is an Assistant Professor at The University of British Columbia, Sauder School of Business, within the Marketing and Behavioural Science Division. His research interests include Numbers, Time, Morality, and Decision making. He holds a BTech from IIT Kharagpur and MS and PhD from Cornell University. Sirwani's profile page provides contact information and details about his research and teaching, including courses such as Consumer Behaviour (BCom).

Deepak Sirwani is a researcher at the University of British Columbia, focusing on marketing, numerical cognition, and time perception. His work explores how cognitive processes influence consumer behavior and decision-making. Sirwani's research includes studies on the impact of rating formats on numerical estimation, the role of time perception in consumer choices, and the relationship between numerical cognition and pricing behavior. His publications highlight the interplay between cognitive biases and marketing strategies, offering insights into how consumers process information and make decisions. By examining the psychological mechanisms underlying consumer behavior, Sirwani contributes to the understanding of how marketing frameworks shape consumer perceptions and choices.