David Hardisty

David Hardisty is an Associate Professor at The University of British Columbia, Sauder School of Business, within the Marketing and Behavioural Science Division. His research interests include Judgment and Decision Making, Sustainability, Product Attribute Framing, and related areas. Hardisty's work has been published in journals such as the Journal of Consumer Psychology, Journal of Marketing Research, and Judgment and Decision Making. He is also affiliated with the UBC-DIBS program and teaches courses such as Decision Making for Managers (IMBA).

David J. Hardisty is a researcher in Marketing & Behavioural Science, focusing on consumer behavior, sustainability, and decision-making. His work explores how individuals make choices over time, particularly in the context of environmental and economic trade-offs. Hardisty investigates the psychological and behavioral factors that influence consumer decisions, including time preferences, framing effects, and the impact of policy design on behavior. His research also addresses the challenges of shifting consumer behavior toward more sustainable practices and the role of communication in climate change mitigation. Through experimental and survey-based studies, he examines how cognitive biases, such as present bias and asymmetric discounting, affect intertemporal choices and public policy effectiveness.