Regular biography
Darren Mahaffy is a Sessional Lecturer at The University of British Columbia, Sauder School of Business, within the Marketing and Behavioural Science Division. With over 25 years of experience in business leadership, strategy, and marketing, he has worked in the consumer packaged goods industry, including roles at Procter & Gamble, Gillette, Tropicana, Campbell, and Weston Foods. He has also contributed to the growth of smaller brands in the natural and organic food sectors. Mahaffy is the Principal and Founder of Mahaffy Strategic Services, a marketing consulting and leadership practice in Surrey, BC. His expertise includes business strategy, consumer communication, business development, market research, marketing performance measurement, and people development.