Regular biography
Darren Dahl is a Professor at The University of British Columbia, Sauder School of Business, within the BUS department. His research interests include new product development, creativity, emotions in consumption contexts, social influence, and social marketing. He is affiliated with the Marketing and Behavioural Science Division and the Entrepreneurship and Innovation Group. His work has been published in journals such as the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing. His profile page provides further details on his research and publications.
Scholar-generated biography
Darren Dahl is a Professor of Marketing at the University of British Columbia, specializing in Consumer Behavior, Creativity, Social Influence, and Innovation. His research explores how consumer decisions are shaped by psychological and social factors, including the impact of message framing, social presence, and analogical thinking on behavior. Dahl's work also investigates the role of creativity in product ideation and the influence of social comparison and reference groups on consumer preferences. His studies highlight the interplay between individual cognition and environmental cues in shaping consumer responses to marketing strategies and product design.