Dale Griffin

Dale Griffin is a Professor at The University of British Columbia, Sauder School of Business, within the Marketing and Behavioural Science Division. His research focuses on consumer judgment and decision making, prediction and forecasting in consumers and managers, and methods for analyzing individual and aggregate effects. He has published in leading journals such as Judgment and Decision Making, Journal of Personality and Social Psychology, and Management Science. His work includes studies on relationship maintenance, marital satisfaction, corporate risk-taking, and probability and pricing judgments. Griffin teaches courses in Behavioural Finance, Decision Making for Managers, and Introduction to Behavioural Research Methods for Business.

Dale Wesley Griffin is a Professor of Marketing and Behavioural Science at the UBC Sauder School of Business. His research focuses on decision making, consumer behavior, and social psychology. His work explores how individuals make decisions under uncertainty, the role of heuristics and biases in judgment, and the psychological mechanisms underlying consumer choices. He has also examined the impact of social and cultural factors on behavior, including the influence of self-esteem and perceived regard on attachment processes. His research highlights the interplay between cognitive biases, social dynamics, and decision-making outcomes in both personal and organizational contexts.