Chunhua Wu

Chunhua Wu is an Associate Professor at The University of British Columbia, Sauder School of Business, within the Department of BUS. Her research interests include Structural Modeling, Internet Advertising, Social Networks, and CRM. She has published in leading marketing journals such as Marketing Science and International Journal of Research in Marketing. Wu is also the Division Chair for Marketing and Behavioural Science. Her work explores topics such as online advertising networks, customer value, and market design. She teaches courses such as Business Strategy Integration and Data Visualization at the MBA level.

Wu Chunhua is a marketing researcher at the Sauder School of Business, University of British Columbia, focusing on digital marketing, consumer behavior, and online market dynamics. Their work explores the economic impact of online reviews, customer lifetime value, and the role of technology in shaping consumer decisions. Wu has investigated topics such as the decoy effect, price match guarantees, and the influence of mobile hailing technology on taxi behavior. Their research also extends to online healthcare platforms, gig economy dynamics, and the design of digital marketplaces. By analyzing empirical data, Wu contributes to understanding how digital platforms and marketing strategies affect consumer and business outcomes.