C
Professor profile
Charles Weinberg
The University of British Columbia
· Business
Marketing models
analytical techniques applied to marketing problems Marketing in public
nonprofit organizations Marketing strategy Services
About
Regular biography
Charles Weinberg is a Retired Faculty member at The University of British Columbia, Sauder School of Business, within the Marketing and Behavioural Science Division. His research interests include marketing models and analytical techniques applied to marketing problems, marketing in public and nonprofit organizations, marketing strategy, and services. He has contributed to various publications in marketing journals, including Marketing Science, Journal of Marketing Research, and International Journal of Research in Marketing. His work explores topics such as usage-based insurance, consumer behavior, pricing strategies, and nonprofit performance.