ZHAO Yu

ZHAO Yu is an Assistant Professor in the Department of Marketing at Tsinghua University's School of Economics and Management. Her research focuses on the role of information in online ecosystems, particularly examining the effects of privacy regulations and transparency policies for online job ads. She employs causal inference, choice modeling, and natural language processing methods to generate insights for businesses and policymakers. ZHAO holds a Ph.D. in Marketing from the University of Pennsylvania (2024), an M.S. in Economics from the University of Wisconsin-Madison (2018), and a B.S. in Economics from Beijing Jiaotong University (2016).