Regular biography
SUN Yacheng is a Professor and Chair in the Department of Marketing at the School of Economics and Management, Tsinghua University. He holds a Bachelor's degree from Huazhong University of Science and Technology, a Master's in Economics from Indiana University, and a PhD in Marketing from Indiana University. His research focuses on big data marketing, Internet platforms, pricing strategy, and customer relationship management. His work has been published in top-tier journals such as PNAS, Management Science, and Marketing Science. He has taught multiple courses at Tsinghua University, including Marketing Management and Marketing Analytics, and has developed several courses in English and Chinese. SUN is also an editorial board member of the Journal of Marketing Science and has consulted for companies such as Tencent and Alibaba.