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About
Regular biography
SONG Xuebao is an Associate Professor in the Department of Marketing at Tsinghua University School of Economics and Management. He teaches courses such as Marketing Management, Advertising Management, Entrepreneurial Management, and Sales Management. His research focuses on Meaning Marketing, strategic marketing, business marketing, district marketing, green marketing, and entrepreneurial marketing. He has conducted and participated in several academic projects funded by corporations and has authored numerous publications in top journals and textbooks. Additionally, he has compiled over 30 teaching cases that have received recognition from students and colleagues.