LIU Xi

LIU Xi is an Associate Professor in the Department of Marketing at the School of Economics and Management, Tsinghua University. Her research interests include new consumption culture, aesthetics-oriented consumption, and crisis management. She has published in international and domestic journals, including Qualitative Market Research, Organization Development Journal, and Tsinghua Management Review. Her work explores topics such as ritualized retail events, CSR, and consumer behavior. She has authored books in both Chinese and English, including 'New Consumer Culture in China' and 'A Qualitative Approach to Management and Marketing Research.'