HUANG Liang

HUANG Liang is an Associate Professor in the Department of Marketing at Tsinghua University's School of Economics and Management. Her research interests include Judgment and Decision Making, Innovations in Financial Services, Financial Decision Making, Payment Methods, and Mental Accounting. She has published in journals such as the Journal of Marketing Research, Marketing Letters, and the Journal of the Association for Consumer Research. Her work explores topics like the impact of payment methods on consumer behavior and the role of social interactions in financial decisions. Huang holds a bachelor's degree in Business Administration from Tsinghua University and a Ph.D. in Marketing from the University of Arizona.