HU Zuohao

HU Zuohao is a Professor in the Department of Marketing at the School of Economics and Management, Tsinghua University. He teaches courses such as Marketing Management, Channel Management, and Brand Management. His research focuses on Marketing Strategies, with special emphasis on International Marketing Strategy of Chinese Firms, Channel Design and Management, and Brand Management and Marketing Financial Services. He has published more than 40 papers in leading journals and is co-author of several books. He is also Executive Associate Director of the China Business Research Center of Tsinghua University.