GUO Yidi

GUO Yidi is an Associate Professor in the Department of Innovation, Entrepreneurship, and Strategy at Tsinghua University's School of Economics and Management. Her research focuses on strategic decision-making under conflicting goals and structures, with an emphasis on cognitive and emotional processes. She has published in journals such as Management and Organization Review, Organization Science, and Strategic Management Journal. Guo also contributes to teaching cases and serves on editorial boards for academic journals. Her work explores topics including institutional shifts, family firms, and securities fraud in emerging markets.