GUO Xunhua

GUO Xunhua is a Professor in the Department of Management Science and Engineering at Tsinghua University's School of Economics and Management. His research focuses on management information systems, electronic commerce, social networks, and business intelligence, employing behavioral and design science approaches. He has published extensively in international journals such as Information Technology & People, Electronic Commerce Research, and Journal of Global Information Management. Dr. Guo is also an Executive Board Member and Secretary-General of the China Association for Information Systems and Vice President of the China Information Economics Society. His academic contributions include teaching courses on IT and Organizations, Computer Systems, and Management Information Systems.

Xunhua Guo is a researcher in Information Systems, focusing on the intersection of technology and business practices. His work explores how information systems influence organizational behavior, decision-making, and user engagement. Guo's research interests include the impact of social media on corporate performance, the adoption of IT systems, and the role of artificial intelligence in customer service. He has investigated topics such as corporate blogging, microblogging addiction, and the use of big data in business decision-making. His studies often emphasize the cultural context of technology adoption, particularly in the Chinese market. Guo's research contributes to understanding how digital tools shape managerial practices and organizational outcomes.