FENG Juan

FENG Juan is the Hon Hai Chair Professor in the Department of Management Science and Engineering at Tsinghua University's School of Economics and Management. Her research focuses on the economics of information systems, with an emphasis on analytical modeling and empirical analysis. She has published extensively on topics such as keyword auctions, online review dynamics, and blockchain technologies. Her work has appeared in leading journals such as Information Systems Research and Production and Operations Management. She is also affiliated with the Research Center for Digital Economy (Greater Bay Area) and the Shenzhen Research Institute at Tsinghua University.