CHEN Rong

CHEN Rong is an Associate Professor (Tenured) in the Department of Marketing at Tsinghua University's School of Economics and Management. Her research focuses on consumer decision making, consumer satisfaction and regret, service marketing, and the marketing applications of behavioral economics. She has led several projects funded by the National Natural Science Foundation of China, including studies on consumer behavior and brand logo design. Her work has been published in top international and domestic journals, and she has served on editorial boards for academic communities. CHEN also offers customized courses for various industries and has received awards for her academic and supervisory excellence.