Regular biography
Sridhar Moorthy is a professor at the University of Toronto, affiliated with the Department of Economics. His title indicates a status of cross-appointment only. He is associated with the Rotman School of Management and the Faculty of Arts & Science. His research interests are not explicitly detailed in the provided information. For further details, visit his profile page or contact him via email at sridhar.moorthy@rotman.utoronto.ca.
Scholar-generated biography
Sridhar Moorthy is the Manny Rotman Professor of Marketing at the University of Toronto, specializing in marketing strategy, advertising, retailing, and game theory. His research explores consumer behavior, market segmentation, and competitive dynamics within retail and advertising contexts. Moorthy's work includes analyzing pricing strategies, product line design, and the impact of transaction costs on quality signaling. He has contributed to understanding the role of game theory in modeling competition and channel management under asymmetric information. His publications address topics such as price promotions, brand value, and the sharing economy, emphasizing theoretical and empirical approaches to marketing challenges.