Jifeng Luo

Jifeng Luo is an Associate Professor in the Department of Information, Technology and Innovation at Antai College of Economics & Management, Shanghai Jiao Tong University. He holds a PhD from Scheller College of Business, Georgia Institute of Technology, USA. His research focuses on e-commerce, information and incentive design, social impacts of IT, and digital health. His work has been published in journals such as MIS Quarterly, Information Systems Research, and Information & Management. Luo also serves as an Associate Editor for Information & Management and holds the role of Academic Director for the SJTU-SMU DBA program.

Jifeng Luo is a researcher focusing on e-commerce, IT business value, and social commerce. His work explores the impact of online shopping characteristics, well-designed websites, and logistics information on consumer satisfaction and sales. Luo investigates how information technology influences organizational capabilities and managerial actions, particularly in the apparel industry. His research also examines the role of reputation systems, user-generated content, and incentive thresholds in shaping consumer behavior. Additionally, he analyzes the effects of geographic and social proximity on healthcare outcomes and the economic transition in industries like paper and paperboard. His studies highlight the interplay between technology, business strategies, and consumer behavior in digital markets.