Sharmila C. Chatterjee

Sharmila C. Chatterjee is a Senior Lecturer in Marketing at the Massachusetts Institute of Technology (MIT) and serves as the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. She teaches the graduate course in B2B Marketing and is deeply engaged in Action Learning as a faculty mentor for G-Lab, China/India Lab, and as an instructor for the Enterprise Management (EM) Lab. Chatterjee examines issues in the domains of channels of distribution, sales force management, and relationship marketing using survey research coupled with econometric methods for analysis. She is interested in effective management of the sales/marketing interface with a view towards appropriate allocation of resources between customer acquisition and retention activities. In B2C, she has done research in the areas of brand trust, financial literacy, and multicultural marketing. Chatterjee has published in several marketing journals and is an award-winning case writer.