Rahul Bhui

Rahul Bhui is a Sarofim Family Career Development Associate Professor of Marketing at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society. His research integrates cognitive science, computational neuroscience, and behavioral economics to explore the principles underlying both rational and irrational decision-making. His work has been published in journals such as Management Science, Psychological Science, and Nature Human Behaviour, and has been featured in media outlets including Scientific American and USA Today. Prior to joining MIT, he was a Mind Brain Behavior Postdoctoral Fellow at Harvard University. He holds a BA (Honours) in economics from the University of British Columbia, as well as an MS in behavioral and social neuroscience and a PhD in computation and neural systems from Caltech.

Rahul Bhui is a researcher at the Massachusetts Institute of Technology, focusing on cognitive science, computational neuroscience, behavioral economics, and management science. His work explores how humans and animals make decisions under uncertainty, integrating insights from psychology, economics, and neuroscience. Bhui's research includes topics such as resource-rational decision making, causal inference, and the role of attention in learning. He also investigates trust in scientists, science communication, and public perceptions of climate change across diverse populations. His studies often employ computational models to understand decision-making processes and their implications for policy and behavior.