Juanjuan Zhang

Juanjuan Zhang is the John D. C. Little Professor of Marketing at the MIT Sloan School of Management. An expert in quantitative modeling, Zhang combines economic theory with computation to build scalable business solutions. Her research has been deployed to automate various business functions such as media planning, platform optimization, and sales force management. Zhang’s research has won a series of best-paper awards, including the Frank Bass Award for the best marketing thesis, the John Little Award for the best INFORMS marketing paper, the INFORMS Society for Marketing Science Long Term Impact Award, and the Gary Lilien Practice Prize for outstanding implementation of marketing science in practice. In 2018, Zhang was named an inaugural Marketing Science Institute Scholar. Zhang served as a department editor of her field’s top journal, Management Science, associate editor of several other top journals, and VP of the INFORMS Society for Marketing Science. Zhang currently teaches Marketing Innovation at MIT Sloan. She is a recipient of the MIT d’Arbeloff Fund for Excellence in Education and MIT Sloan’s highest teaching award, the Jamieson Prize. She was also named a Top 50 Undergraduate Professor by Poets and Quants. Zhang holds a B Econ from Tsinghua University and a PhD in business administration from the University of California, Berkeley.

Juanjuan Zhang is the John D. C. Little Professor of Marketing at MIT, specializing in learning, quantitative marketing, and incentive design. Her research explores how consumers make decisions under various market conditions, including the impact of popularity information, behavioral personalization, and observational learning. Zhang's work often involves field experiments to understand real-world consumer behavior and market dynamics. She investigates topics such as pricing contracts, product line design, and the role of social media in marketing strategies. Her research has significant implications for both academic theory and practical applications in marketing and policy.