John R. Hauser

John R. Hauser is the Kirin Professor of Marketing at the MIT Sloan School of Management, where he teaches new product development, marketing management, and statistical and research methodology. He has served MIT as Head of the MIT Marketing Group, Head of the Management Science Area, Research Director of the Center for Innovation in Product Development, and co-director of the International Center for Research on the Management of Technology. He is the co-author of two textbooks and three other books. Hauser has published over one hundred scientific papers and has been the winner or finalist for over twenty best paper awards. He has consulted for various corporations and has been an expert witness in over seventy-five cases. He is a founder and principal at Applied Marketing Science, Inc., a fellow of INFORMS, and an affiliate of both the Analysis Group and Cornerstone Research.

John R. Hauser is the Kirin Professor of Marketing at MIT, specializing in Marketing, Management, and Product Development. His research explores the intersection of marketing and product development, focusing on customer needs, new product design, and the integration of R&D and marketing. Hauser's work includes the development of tools for customer satisfaction, probabilistic choice models, and perceptual mapping techniques. He has contributed significantly to understanding the voice of the customer, defensive marketing strategies, and the use of user-generated content for identifying customer needs. His research emphasizes the importance of metrics in shaping product and marketing decisions.