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Drazen Prelec

Marketing

About
Regular biography

Drazen Prelec is the Digital Equipment Corp. Leaders for Global Operations Professor of Management and a Professor of Management Science and Economics at the MIT Sloan School of Management. He holds appointments in the Department of Economics and the Department of Brain and Cognitive Sciences. His research focuses on the psychology and neuroscience of decision-making, including behavioral economics, neuroeconomics, risky choice, time discounting, self-control, and consumer behavior. He explores both the development of normative decision theory and its empirical failures, using behavioral and fMRI methods. Current projects include 'self-signaling' and a 'Bayesian truth serum' initiative.


Scholar profile summary
Scholar-generated biography

Drazen Prelec's research focuses on behavioral economics, decision-making under uncertainty, and the psychological mechanisms underlying economic choices. His work explores anomalies in intertemporal choice, mental accounting, and the role of neuroscience in understanding economic behavior. Prelec investigates how individuals make decisions over time, the impact of cognitive biases on preferences, and the use of neuroeconomic methods to inform economic theory. His publications include studies on questionable research practices, probability weighting, and the influence of mental accounting on financial decisions. His research bridges economics, psychology, and neuroscience to provide insights into human behavior.

Source: google_scholar · 92 words
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