Catherine Tucker

Catherine Tucker is the Sloan Distinguished Professor of Management and a Professor of Marketing at MIT Sloan. She is the faculty director of the EMBA program and has served as Chair of the MIT Sloan PhD Program. Her research focuses on how technology enables firms to use digital data and machine learning to enhance performance, while addressing regulatory challenges. Tucker's expertise includes online advertising, digital health, social media, and electronic privacy. She has received several awards for her work, including the NSF CAREER Award for digital privacy research and the Erin Anderson Award for an emerging female marketing scholar. She is a cofounder of the MIT Cryptoeconomics Lab and has testified before Congress on digital privacy and algorithms. Tucker is a senior editor at Marketing Science and teaches courses on pricing and marketing management at MIT Sloan.

Catherine Tucker Sloan is a Distinguished Professor of Management at MIT, specializing in Marketing, Economics, Regulation, IT, and Information Systems. Her research explores the intersection of digital economics, privacy regulation, and online advertising, with a focus on algorithmic bias, consumer privacy, and the impact of technology on market dynamics. She investigates how personalized advertising, data privacy, and regulatory frameworks influence consumer behavior and market outcomes. Her work also addresses the economics of advertising, the role of information in decision-making, and the broader implications of technology diffusion in sectors like healthcare.