Wilfred Amaldoss

Wilfred Amaldoss is the Thomas A. Finch Jr. Professor of Marketing at Duke University's Fuqua School of Business. His research focuses on Marketing Management and Pricing Strategy, with recent publications in journals such as Management Science and Marketing Science. He previously taught at the Krannert Graduate School of Management, Purdue University. Amaldoss is an Associate Editor of Management Science and has served on the editorial boards of Marketing Science and Marketing Letters. He holds a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania and an MBA from the Indian Institute of Management, Ahmedabad.

Wilfred Amaldoss is a professor at Duke University, specializing in Pricing, Marketing Strategy, Experimental Economics, and Behavioral Economics. His research explores the intersection of consumer behavior, market dynamics, and strategic decision-making. Amaldoss investigates how social influences, reference groups, and competitive environments shape pricing strategies and consumer choices. His work includes experimental studies on conspicuous consumption, brand dynamics, and the impact of advertising on market outcomes. He also examines strategic interactions in digital markets, such as sponsored search advertising and platform-based content provision. His research provides insights into how firms can optimize pricing and marketing strategies in complex, competitive environments.