Tong Guo

Tong Guo is an Associate Professor of Marketing at Duke University's Fuqua School of Business and at the Department of Economics (by courtesy). Her research focuses on the causal role of information in marketing and its policy implications, particularly in healthcare, new technology, and consumer protection. She employs methodologies from econometrics, machine learning, quasi-experiments, and online experiments to explore topics such as heterogeneous effects in healthcare marketing under mandated information disclosure, consumer responses to misinformation in ads, and the impact of news on green food offerings. Guo serves on the Editorial Board of Marketing Science and teaches Strategic Brand Management in the Daytime MBA and Executive MBA programs at Fuqua.

Tong Guo is an Associate Professor of Marketing at Duke University's Fuqua School of Business. His research focuses on Quantitative Marketing, Causal Inference, Machine Learning, Healthcare, and Information. Guo's work explores how information disclosure influences industry payments to physicians, physician prescription behavior, and consumer decision-making. He investigates the impact of transparency in healthcare settings, such as hospital price disclosure, and examines the role of misinformation in shaping consumer beliefs and behaviors. His research also addresses marketing strategies in e-commerce and the effects of policy interventions on healthcare consumption. Guo's studies integrate causal inference and machine learning methods to analyze complex market dynamics and inform policy and business decisions.