Tanya L. Chartrand

Tanya L. Chartrand is the Roy J. Bostock Professor and Professor of Psychology and Neuroscience at Duke University's Fuqua School of Business. Her research interests include Consumer Behavior, Social Psychology, Social Cognition, Automaticity and Nonconscious Processes, and Research Methods. Dr. Chartrand has published in various psychology and consumer behavior journals, such as American Psychologist, Psychological Science, and the Journal of Consumer Research. She has also been involved in academic leadership roles, including co-chairing the 2011 North American Association for Consumer Research Conference and serving on the Executive Committee of the Society of Experimental Social Psychology. Dr. Chartrand received her PhD from New York University in social psychology and was previously on the psychology faculty at Ohio State University. She teaches Market Research to MBAs and Behavioral Research Methods to doctoral students.

Tanya L. Chartrand is a social psychologist whose research focuses on social psychology, consumer behavior, and nonverbal behavior. Her work explores how nonconscious processes, such as automatic mimicry, influence social interaction and consumer decision-making. Chartrand's research highlights the role of nonverbal behavior in creating affiliation, rapport, and social bonding. She investigates how unconscious behavioral mimicry can serve as a social glue, enhancing communication and emotional understanding. Her studies also examine the automatic activation of goals and motivations in consumer contexts, emphasizing the impact of nonconscious influences on behavior and perception.