Preyas Desai

Preyas Desai is the Spencer R. Hassell Professor of Business Administration at the Fuqua School of Business, Duke University. His research focuses on marketing strategy, management of distribution channels, digital marketing, healthcare marketing, and the marketing of durable goods. He has published in top-tier academic journals such as Marketing Science, Management Science, and Journal of Marketing Research. Desai has held editorial roles at Management Science and Marketing Science, and is currently on the advisory board of Marketing Science. He is also the president-elect of INFORMS Society for Marketing Science (ISMS). At Fuqua, he has served in various leadership roles, including Senior Associate Dean for Digital Education and Faculty Affairs, and chair of the Curriculum Committee and Faculty Technology Committee.