Julie Edell

Julie Edell is an Associate Professor Emerita in the Fuqua School of Business at Duke University, specializing in Marketing Communications, Customer Relationship Management, Data Analysis/Persuasion, and Affective Reactions. Her research focuses on advertising and consumer emotions, exploring how communication structures and content influence beliefs, attitudes, and behavioral intentions. She has published extensively in leading academic journals and authored the book 'Emotion in Advertising: Theoretical and Practical Explorations.' Edell has taught courses in marketing, communications, and data analysis, with international teaching experience. She has also served on editorial boards and held leadership roles at Duke University.

Julie Edell is a marketing scholar at Duke University, focusing on the psychological and cognitive processes underlying consumer behavior and advertising effectiveness. Her research explores how emotions, cognition, and information processing influence advertising effects, brand attitudes, and consumer decision-making. Edell's work examines the role of feelings in advertising, the impact of message framing, and the interaction between media channels in marketing campaigns. She also investigates the effects of nonverbal cues and the moderating factors that influence ad effectiveness. Her research has contributed to understanding how consumers process information in print and digital media, and how emotional responses shape brand and customer perspectives.