John Payne

John W. Payne is the Joseph R. Ruvane, Jr. Professor Emeritus of Business Administration at the Fuqua School of Business, Duke University. He also holds appointments as a Professor of Psychology and Neuroscience and as a Professor of Law at Duke University. His research focuses on decision making, organizational behavior, and consumer behavior, with a particular interest in decision making under risk. He has authored or edited four books, including The Adaptive Decision Maker, and has published over 100 journal articles and book chapters. He has taught courses on management and decision making.

John W Payne is a researcher at Duke University specializing in decision making. His work explores how individuals make choices under various conditions, focusing on adaptive strategies, cognitive effort, and the role of emotions in decision processes. Payne's research includes the study of consumer decision making, the impact of task complexity, and the influence of time pressure on choices. His publications often highlight the importance of constructed preferences and the use of verbal protocols to understand decision behavior. Payne's contributions emphasize the integration of psychological and behavioral insights into decision-making models.