Jim Bettman

Dr. James R. Bettman is Burlington Industries Professor Emeritus of Business Administration and a member of the marketing area at the Fuqua School of Business, and Professor of Psychology and Neuroscience at Duke University. His research focuses on consumer behavior, decision making, emotion, and choice, with an emphasis on consumer information processing and decision making. He has published extensively in marketing, consumer research, psychology, management, and neuroscience, including two books and a monograph. He is a member of the editorial review boards for several journals and has served in editorial roles. His teaching interests are in consumer behavior, and he has received recognition for his teaching and mentorship.