Gráinne Fitzsimons

Gráinne Fitzsimons holds the George C. Lamb, Jr. University Professorship of Business Administration at Duke University's Fuqua School of Business and is a professor of Psychology and Neuroscience. Her research focuses on interpersonal relationships, self-regulation, and motivation. She has published in journals such as the Journal of Personality and Social Psychology and Psychological Science. Fitzsimons has received awards for her work, including the Wegner Theoretical Innovation Award and two early career honors. She teaches core and elective courses in the Daytime MBA program, including Leadership, Ethics, and Organizations.

Grainne Fitzsimons, a researcher at Duke University, focuses on motivation, relationships, self-regulation, goals, and diversity. Her work explores how interpersonal dynamics and social contexts influence self-regulation and goal pursuit. Fitzsimons investigates the automatic effects of brand exposure on motivated behavior, the role of relationships in self-regulation, and how social disadvantage impacts self-regulatory processes. Her research also examines the interplay between language, cognition, and interpersonal closeness, as well as the influence of environmental cues on product evaluation and choice. She has published on topics such as the energizing nature of work engagement, the ideological animal, and the impact of lean-in messages on gender inequality perceptions.