Devavrat Purohit

Devavrat Purohit is the Ford Motor Company Professor of Business Administration at the Fuqua School of Business, Duke University. His research focuses on the marketing of high technology and business-to-business marketing. He has held leadership roles at the Fuqua School, including Deputy Dean, Senior Associate Dean for Faculty, and Associate Dean. Purohit earned his PhD from the Graduate School of Industrial Administration at Carnegie Mellon University. His dissertation, 'A Theoretical and Empirical Analysis of Product Obsolescence,' received the Best Dissertation Award from the American Marketing Association. His work has been published in journals such as Management Science, Marketing Science, and Journal of Marketing Research. He is an Associate Editor of Management Science and Quantitative Marketing and Economics, and serves on the editorial boards of several marketing journals. He teaches a course on the Marketing of Innovations and has collaborated with numerous companies in developing marketing strategies.