Dan Ariely

Dan Ariely is a Professor of Business Administration at Duke University's Fuqua School of Business. His research focuses on behavioral economics, particularly the irrational ways people behave. Ariely is a founding member of the Center for Advanced Hindsight. He has authored several books, including Predictably Irrational and The (Honest) Truth About Dishonesty, which aim to explain his research findings in non-academic terms. His work explores how understanding decision-making can improve daily life.

Dan Ariely is a Professor of Psychology and Behavioral Economics at Duke University, known for his research in decision making and behavioral economics. His work explores how individuals make choices, often influenced by irrational behaviors and cognitive biases. Ariely's research interests include the psychology of decision making, dishonesty, procrastination, and the role of self-control in ethical behavior. He has published extensively on topics such as the impact of incentives on prosocial behavior, the effects of self-control depletion on unethical actions, and the influence of context on consumer decision making. His research highlights the intersection of psychology and economics, offering insights into human behavior in both personal and market contexts.