Christine Moorman

Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at the Fuqua School of Business, Duke University. Her research focuses on marketing strategy, innovation, and consumer behavior, examining the nature and effects of learning and knowledge utilization in marketing contexts. Her work has been published in top journals such as the Journal of Marketing, Journal of Marketing Research, and Marketing Science, and has received support from the National Science Foundation and the Marketing Science Institute. She has served as Editor-in-Chief of the Journal of Marketing from 2018 to 2022. Moorman is also the founder and managing director of The CMO Survey, which collects and disseminates insights from marketing leaders. Her teaching emphasizes marketing strategy and customer focus, with a focus on building organizational capabilities for customer-centric approaches.

Christine Moorman is a Professor of Business Administration at Duke University, specializing in Marketing, Marketing Strategy, Learning, and Health. Her research explores the dynamics of trust in market research relationships, organizational improvisation, and the role of marketing in new product development. Moorman investigates how organizational memory and information processes influence innovation and creativity, with a focus on strategic market management and consumer behavior. Her work also addresses health motivation and the integration of marketing strategies to enhance firm value and quality. Her research emphasizes the interplay between organizational learning and marketing practices in achieving competitive advantage.