Bora Keskin

Bora Keskin is an Associate Professor of Operations Management at Duke University’s Fuqua School of Business. His research focuses on data-driven decision making under uncertainty, with applications in dynamic pricing, revenue management, platform operations, and supply chain innovation. His recent work explores how emerging technologies—such as blockchain, IoT, and AI—are reshaping the future of operations. Keskin teaches the MBA elective Value Chain Innovation in Business Processes, which emphasizes technological change and data-driven practices, and also teaches a Ph.D. course on revenue management and pricing. He serves as an Associate Editor for Management Science and Operations Research and as a Senior Editor for Production and Operations Management.

N. Bora Keskin is an Associate Professor at Duke University, specializing in Dynamic Pricing, Revenue Management, Machine Learning, and Statistical Learning. Her research focuses on developing data-driven strategies for pricing and resource allocation under uncertainty, with applications in retail, energy, and platform economics. Keskin's work explores adaptive pricing mechanisms, demand learning, and the integration of machine learning techniques to optimize revenue in dynamic environments. She investigates challenges such as heterogeneous customer behavior, nonstationary demand, and the impact of information asymmetry on market outcomes. Her contributions emphasize the intersection of operations research and machine learning to address real-world business problems.