Bob Ashton

Bob Ashton is the L. Palmer Fox Professor Emeritus at The Fuqua School of Business, Duke University. His teaching interests focus on managerial accounting, with an emphasis on strategic cost management and control systems, measurement and evaluation of organizational performance, and the role of performance measures in firm strategy. He has taught in the Cross-Continent MBA Program and the Weekend Executive MBA Program, and previously in the Global Executive MBA Program and Financial Analysis and Reporting for Nonfinancial Managers. His research interests include behavioral decision theory and its applications to management accounting, external auditing, and taxation. He has published extensively in leading academic and professional journals and has served on editorial boards. Professor Ashton retired in 2020.