Bill Boulding

William Boulding is the J.B. Fuqua Professor of Business Administration at The Fuqua School of Business, Duke University. His research interests lie at the intersection of management, marketing, and strategy, with a focus on managerial decision-making and consumer response. His recent work examines the role of patient experience, clinical adherence to standards, and managerial activity in determining the quality of delivered care. He publishes in marketing, management, and health journals, including Marketing Science, Management Science, and the Journal of Marketing. His teaching interests span management, marketing, and strategy, with core courses in leadership, marketing management, and foundations of strategy. He is also involved in various leadership and industry initiatives.