Pinar Yildirim

Pinar Yildirim is an Associate Professor of Marketing and Associate Professor of Economics at the Wharton School, University of Pennsylvania. Her research interests include advertising, artificial intelligence, industrial organization, media, news media, open innovation, political economy, privacy, social media, social networks, and two-sided matching. She is affiliated with the Applied Mathematics & Computer Science program and the CTIC at Penn Law School. Yildirim's work explores the intersection of media, technology, and information economics, with a focus on online platforms, the effects of technology and AI, social and economic networks, media bias, and political economy. Her research has been published in top economics and business marketing journals, and she has served on editorial boards for several journals. She has received multiple awards for her research and teaching, including the Erin Anderson Award for Emerging Mentor and Scholar and the Seenu Srinivasan Young Scholar Award in Quantitative Methodology.

Pinar Yildirim is a Professor of Marketing and Economics at the Wharton School, University of Pennsylvania, with research interests in Digital Economy, Artificial Intelligence, Technology, Digital Platforms, and Industrial Organization. Her work explores the intersection of technology and economic behavior, focusing on how digital platforms shape market dynamics, consumer decision-making, and competitive strategies. She investigates topics such as credit scoring with social network data, content moderation strategies, and the impact of advertising on media bias. Her research also addresses the role of automation, privacy regulations, and the influence of technology on political and charitable giving.