Christophe Van den Bulte

Christophe Van den Bulte is a Professor in the Marketing Department at the University of Pennsylvania's Wharton School. His research focuses on quantitative marketing, customer referral programs, new product diffusion, and intervention tournaments (mega-studies). He teaches courses in marketing strategy, data analysis, and marketing management at various academic levels. Van den Bulte is an Associate Editor at Management Science and the Journal of Marketing Research, and serves on the editorial boards of several marketing journals. He received his PhD in business administration from Pennsylvania State University and his MA and BA in applied economics from the University of Antwerp, Belgium.

Christophe Van den Bulte is a Professor of Marketing at The Wharton School, University of Pennsylvania, specializing in marketing and social networks. His research explores how social contagion and opinion leadership influence new product diffusion, customer referral programs, and the role of social networks in marketing strategies. He investigates the interplay between marketing efforts and social dynamics, including the impact of influentials and imitators in diffusion processes. His work also examines the integration of social network data in credit scoring and the effectiveness of text-based nudges in healthcare settings. Van den Bulte's research bridges theoretical and practical aspects of marketing, emphasizing the importance of social structures in shaping consumer behavior and business outcomes.