David Reibstein

David Reibstein is a Professor of Marketing at the University of Pennsylvania's Wharton School. His research interests include brand equity, marketing metrics, competitive marketing strategies, product line strategy, and resource allocation. He has authored several books, including 'Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance' and 'Resilient Marketing.' Reibstein has served on the advisory board of the Center of Environmental Intelligence and has consulted with companies such as Google, Verizon, and Shell Oil. He has also been involved as an expert witness in legal cases, including Apple vs. Samsung. His work has been published in top-tier academic journals, and he has received numerous teaching awards at Wharton.