Jagmohan Raju

Jagmohan Raju is a Professor in the Marketing Department at the University of Pennsylvania's Wharton School. His research focuses on competitive strategy, pricing, private labels, retailing, incentives, and sales promotions. He is the Joseph J. Aresty Professor and Executive Director of the Wharton-Indian School of Business Program. Raju has taught the Core MBA Marketing Course for nearly two decades and currently offers the Pricing Policy elective. His work has been published in top-tier journals such as Management Science and Marketing Science. He has also served as the Marketing Editor of Management Science and President of the INFORMS Society for Marketing Science. Raju has consulted with numerous companies and advised Wharton student start-ups on pricing and go-to-market strategies.

Jagmohan Raju's research focuses on marketing strategies, particularly in retail and pricing dynamics. His work explores topics such as channel coordination, brand positioning, and competitive pricing strategies. Raju investigates how store brands perform in the market, the impact of price promotions on consumer behavior, and the effects of showrooming on retail competition. He also examines the role of market information in firm performance and the strategic decisions involved in assortment management. His research highlights the interplay between pricing, brand loyalty, and consumer behavior in turbulent and information-intensive environments. Raju's studies contribute to understanding how firms can leverage pricing innovations and marketing strategies to enhance profitability and competitive advantage.