Michael Platt

Michael Platt is a Professor in the Marketing Department at the Wharton School of the University of Pennsylvania. He holds appointments in the Department of Psychology and the Department of Neuroscience at the University of Pennsylvania. Platt's research focuses on the brain's decision-making processes, and he has been recognized for his contributions to neuroeconomics and neuroscience applications in business. He has served as a Professor of Neurobiology and Director of the Duke Institute for Brain Sciences and the Center for Cognitive Neuroscience at Duke University. Platt has received support from various foundations and organizations, including the National Foundation and the McDonnell Foundation. His work has been featured in numerous media outlets, and he has held leadership roles in professional societies such as the Society for Neuroeconomics.

Michael Louis Platt is a Professor in Neuroscience, Psychology, and Marketing at the University of Pennsylvania. His research focuses on understanding the neural mechanisms underlying decision-making, social behavior, and cognitive processes in primates. Platt's work explores how brain regions such as the anterior cingulate cortex and parietal cortex encode decision variables, risk assessment, and social valuation. His studies often integrate behavioral and neuroimaging approaches to investigate how cognitive functions evolve and adapt to environmental changes. Platt's research has significantly advanced the understanding of economic preferences, self-control, and the role of oxytocin in social reinforcement.