Gideon Nave

Gideon Nave is an Associate Professor in the Marketing Department at the University of Pennsylvania's Wharton School. His research explores how technological advancements in measurement, such as digital footprints and biomedical innovations, can enhance business and policy decision-making while addressing ethical challenges. Nave develops theories and methods to improve targeting and consumer understanding, with a focus on the implications of AI and genetic data. His work has been published in top journals including Science, Nature Human Behaviour, and the Journal of Marketing. Nave holds a PhD in Computation & Neural Systems from Caltech and previously earned his B.Sc and M.Sc in Electrical Engineering from the Technion – Israel Institute of Technology.

Gideon Nave is a researcher at The Wharton School of Business, University of Pennsylvania, focusing on AI, Psychology of Technology, Consumer Neuroscience, and Meta Science. His work explores the replicability of social science experiments, the psychological mechanisms behind digital persuasion, and the neural correlates of consumer behavior. Nave's research also investigates the impact of biological factors like hormones on decision-making and social behavior. He has examined the role of large language models in innovation and the association between brain structure and psychological traits. His studies often emphasize methodological rigor and transparency in scientific research.