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Katherine L. Milkman

behavior change behavioral economics decision making judgment

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Katherine L. Milkman is a Professor in the Operations, Information and Decisions Department at the University of Pennsylvania's Wharton School. Her research focuses on behavioral economics, judgment and decision making, and behavior change. She is the James G. Dinan Endowed Professor and co-founded the Behavior Change for Good Initiative at the University of Pennsylvania. Her work explores how insights from economics and psychology can be used to influence behaviors such as savings, exercise, and vaccination. She has published research in leading academic journals and has been recognized as one of the world’s top 50 management thinkers. Milkman also hosts the behavioral economics podcast Choiceology and has contributed to media outlets with her findings on behavioral science.


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Katherine L. Milkman is a James G. Dinan Professor at The Wharton School, University of Pennsylvania, specializing in behavioral economics and judgment and decision making. Her research explores how psychological factors influence economic decisions, with a focus on nudging, self-control, and the impact of social norms. She investigates how individuals make choices in contexts such as health, finance, and organizational behavior, often through large-scale field experiments. Her work highlights the role of temporal landmarks, peer information, and implementation intentions in shaping behavior. Milkman's research has significant implications for policy and practice, particularly in improving public health outcomes and organizational equity.

Source: google_scholar · 100 words
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