Barbara Mellers

Barbara Mellers is a Professor in the Marketing Department at the University of Pennsylvania's Wharton School. She is also a Professor of Psychology and holds the I. George Heyman University Professor title. Mellers is affiliated with both the Department of Psychology in the School of Arts and Sciences and the Department of Marketing in The Wharton School. Her research focuses on the factors influencing judgments and decisions, including emotions, self-interest, risk perception, and fairness. She has authored nearly 100 articles and book chapters and has served on numerous editorial boards. Mellers has been recognized for her work through various prestigious roles, including president of the Judgment and Decision Making Society and a National Science Foundation Presidential Young Investigator. She earned her Ph.D. in 1981 and M.A. in 1978 in psychology from the University of Illinois at Urbana-Champaign, and a B.A. in 1974 in psychology from the University of California, Berkeley.

Barbara A Mellers is a Professor of Psychology and Marketing at the University of Pennsylvania, specializing in judgment and decision making. Her research explores how emotions influence choices, the role of affect in decision-making processes, and the psychological mechanisms underlying rational and irrational behavior. She investigates topics such as bounded rationality, the impact of emotional reactions on risk assessment, and the factors affecting predictive accuracy in forecasting. Her work also addresses social justice judgments, racial prejudice, and the effectiveness of behavioral interventions. Mellers' research emphasizes the interplay between cognitive processes, emotional responses, and decision-making outcomes.