John McCoy

John McCoy is an Assistant Professor of Marketing at the Wharton School of the University of Pennsylvania. His research focuses on mathematical models of judgment and decision making, computational cognitive science, crowd wisdom, and forecasting. He applies insights from these areas to problems in marketing, using behavioral experiments and computational modeling. His work explores how to aggregate judgments from multiple individuals, particularly in situations where the majority may be wrong and the truth is unverifiable. McCoy's research has been featured in popular media outlets such as the Wall Street Journal, NPR, and the New Yorker. He teaches courses in marketing management, consumer research, and marketing strategy at the undergraduate and graduate levels.

John McCoy is a professor at The Wharton School, University of Pennsylvania, specializing in Marketing, Cognitive Science, Consumer Behavior, and Crowd Wisdom. His research explores how collective intelligence and cognitive processes influence decision-making, particularly in marketing and consumer contexts. He investigates phenomena such as crowd wisdom, probabilistic reasoning, and the psychological underpinnings of consumer behavior. His work often integrates computational models and behavioral experiments to understand human judgment and prediction. McCoy's research has been published in top-tier journals and addresses both theoretical and applied questions in cognitive science and marketing.