Cait Lamberton

Cait Lamberton is the Alberto I. Duran President’s Distinguished Professor of Marketing at the University of Pennsylvania’s Wharton School, where she also serves as Vice Dean and Director of the Wharton Undergraduate Division. Her research focuses on consumption behavior, marketing practice, and marketplace dignity. She has taught at the undergraduate, MBA, Ph.D., and executive levels. Her work spans topics such as retail environments, taxation responses, emotions, technology, blockchain-based valuation, and the role of dignity in marketplace experiences. She has also contributed to various editorial roles and has been recognized for her scholarly contributions.

Cait Lamberton is a marketing scholar at the University of Pennsylvania, specializing in consumer behavior and digital marketing. Her research explores how consumers interact with digital platforms, social media, and mobile technologies, focusing on topics such as virtual presence, brand evaluation, and participation in sharing systems. She investigates the impact of marketing strategies on consumer decision-making, including the role of nudges, assortment organization, and time scarcity in retail settings. Her work also addresses the challenges and opportunities of emerging technologies like NFTs and the sharing economy, emphasizing the psychological and behavioral mechanisms underlying consumer choices.